蒂亚戈·科埃略:市场营销-2014连州国际摄影年展

 

蒂亚戈·科埃略:市场营销-2014连州国际摄影年展

市场营销 The Marketing

市场营销 The Marketing

 ⇒专题:2014连州国际摄影年展
2014连州国际摄影年展时间安排

作品阐述
“市场营销”这个摄影系列描绘的是我们日常在巴西的城市里到处能看到的各式各样的广告。这些广告大部分都是由手工制作而成,它们通过非传统的方式展示给路人观看,包括贴在灯柱、墙壁和树木等等。这些广告背离了传统媒体所惯用的特定语言风格。它们的简洁性赋予了观众各种解读的可能性。通过一系列的肖像,“市场营销”揭示了这些广告背后的人物。我一直都对这些引人注目的广告非常感兴趣,尤其是它们的设计。我从小的梦想就是成为一名侦探,而这个拍摄项目同时满足了我摄影和调查这两个愿望。

 

蒂亚戈·科埃略
1985年出生于巴西的圣安东尼奥。他拥有电影学士学位以及新闻摄影硕士学位。他目前在巴西乌尼斯诺斯大学摄影系任教,也是一位自由的纪实摄影师。

 

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The Marketing

市场营销 The Marketing

市场营销 The Marketing

"The Marketing" is about the casual ads we see everyday around the cities in Brazil, mostly in the big cities.These ads are usually handmade and they offer services through a non-conventional way, most of the times hung on lampposts, walls and trees. These ads are fleeing the "advertising default" recurring in the media for having a particular language that often, because of its simplicity and brevity, open a range of possibilities for interpretation. "The Marketing" reveals through portraits the characters that are behind every one of these ads. I have been always fascinated with the intriguing side of this signs, especially with their design. Since I was a kid I dreamed of being a detective, with this project I was able to gather both photography and investigation.

 

Tiago Coelho
Santo Antônio da Patrulha, Brazil, 1985, graduated in Cinema (Porto Alegre, Brazil) and Masters in photojournalism by EFTI (Madrid, Spain). Currently serves as a professor of photography at University Unisinos and freelance documentary.

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